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June 2010 Newsletter

Genuine Cake's Background

Aug, 2010

Based in Hertfordshire, Genuine Cakes bake and decorate homemade cakes for all occasions including weddings, christenings, birthdays and anniversaries. We use quality ingredients to create a variety of flavours and fillings ranging from everyone’s favourite Vanilla to our new Red Velvet.

Our Cakes

Our signature cake, the Spice Cake, is a unique alternative to the traditional fruit cake and takes the form of a light sponge-like textured fruitcake with 'no bits'.

The Red Velvet is an import from America which has a chocolate/buttermilk flavour and a rich deep red colour.  According to Wikipedia "the resurgence in the popularity of this cake is partly attributed to the 1989 film Steel Magnolias in which the groom's cake (a southern tradition) is a red velvet cake".

Of course, at Genuine Cakes we have added our own unique twist to the Red Velvet and introduced a Black Velvet and Blue Velvet.

We also cater for a wide range of dietary and cultural requirements including gluten free, eggless, diabetic and dairy fee.

If you can't quite decide which of our 20 flavours to choose from, you can order a sample box from our website.

Upcoming Events

• Ashridge Wedding Fair, 18 July 2010
• National Wedding Show, 1-3 October, stand number C31,
• Sugarcraft & Cake Exhibition, 5-7 November, NEC Birmingham, stand number B30

New Staff

Genuine Cakes was the original idea of Marie Sinclair and was launched in 2005. Recent additions to the Genuine Cakes family are Rose Evans in the office and Karen Pemberton in the kitchen.  Karen's background is creative and so she will be adding her own unique twist to our anniversary novelty cakes range.

In The Pipeline

  Bespoke Range Wedding Cakes

• New Anniversary Cakes
• Simple Range Wedding Cakes and Cupcakes
• Novelty Cakes

Community

Genuine Cakes is always looking for ways to help support the local community. We have just become the official sponsors of Everett Rovers Football Club in Watford.

Wedding Cake Design Software

Genuine Cakes has just introduced the Wedding Cake Design Software package to our repertoire.  This software package enables clients to play a role in designing their wedding cakes:  it is three-dimensional and user friendly.  Change the colour, add decorations, increase the size .... all at the touch of a button!